We promoted KFC's value menu by showing the world that having fun is more important than having money while trolling the most obnoxious social media users out there - the rich kids of Instagram,
Awards:
3 x Cannes Lions Shortlist | 2015
Eurobest | 2015 | GOLD
One Show | 2016 | BRONZE
FAB Awards | 2016 | GOLD + GRAND PRIX
Golden Drum | 2015 | SILVER x 2
Creativity Awards | 2015 | GOLD