With their millions of followers and their social media status, influencers dictate the norm of the fashion world. And everybody wants to be them. That's why, to promote their new Diesel denim collection and show that the mark of true success lies in a carefree life, DIESEL said exactly the opposite: BE A FOLLOWER
Everybody turned a blind eye to gender inequality in Romania. But according to The World Economic Forum, Romania was ranked no. 114 out of 145 countries in the matters of gender equality.
So we took bitter gender inequality facts and turned their most common and dull form of representation, the piecharts, into actual pies, thus making the first line of social deserts in the world. Exhibited in windows of PAUL bakeries across the country, the gender inequality stats became the talk of all Romania.
Cannes Lions | 2016| SILVER
Cannes Lions | 2016 | 3 x BRONZE
Eurobest | 2016 | Silver
IAB MIXX Awards | 2016 | BRONZE
Golden Drum | 2016 | 3 x GOLD
Golden Drum | 2016 | 2 x SILVER
Adweek Awards - Media Plan Of The Year
Coca-Cola and Coca-Cola Zero have the same taste. People swear they can tell the difference but when put to a blind test they fail. So we decided to do the first Nation Wide Blind Taste in the form of a new product:
The Coke Guess Bottle
The only Coca-Cola Bottle that could have either one of the two drinks inside. People could guess what it is but only know for sure after the guess was placed on our website.
500k bottles were rolled nationwide
The campaign is still on going
We promoted KFC's value menu by showing the world that having fun is more important than having money while trolling the most obnoxious social media users out there - the rich kids of Instagram,
3 x Cannes Lions Shortlist | 2015
Eurobest | 2015 | GOLD
One Show | 2016 | BRONZE
FAB Awards | 2016 | GOLD + GRAND PRIX
Golden Drum | 2015 | SILVER x 2
Creativity Awards | 2015 | GOLD
*Alson on IMDB
After Fear of Missing out, Fear of getting a 'seen' in a conversation is the big thing.
Whether it happens with your crush or during a job interview, the seen symbol is the source of all our anxieties.
Behind 4 smartphone screens you'll find Alex, Ella, Jake and Nina in Coca-Cola’s first immersive mobile series. A rollercoaster of feelings, heartbreak and drama, everything is caused by the same dreadful thing - getting a SEEN.
Starting February, the 8 episodes are being rolled out in 10 CEE countries.
Cannes Lions Finalist - Media
If promoting value in a value-invaded market wasn’t hard enough, KFC Romania has teens as its main target, the most social savvy, not interested in offers, very hard to impress group ever.
So, how can we promote the Smart Menu to teens, in a market flooded with hundreds of other restaurants that all communicate value for money?
*It includes TVC and online tips on how to get more likes on old posts*
Teens are KFC's main target in Romania. While social Media usage among them is going through the roof, the most important exam of their life started getting more and more disastrous results. That's why KFC changed its entire WI-FI infrastructure and put a lock on all the networks, offering free internet only in return of correct answers to our exam questions.
*foreign tourists in need of wi-fi were pissed*
Internetics Awards | 2016 | GOLD
Internetics Awards | 2016 | Silver
FIBRA Awards Digital - Web | 2017 | Silver
FIBRA Awards Creative Use of Media | 2017 | Silver
FIBRA Awards Creative Use of Media | 2017 | Bronze
FIBRA Awards Use Of New Media for Direct Marketing | 2017 | Silver
We started the campaign by pinning pink ribbons on the streets. Then, social media stars pinned them on their social media posts. Then, major brands pinned them into their ads, in prime time, on 4 major TV stations, on women's day.
Eurobest | 2016 | SILVER
Golden Drum | 2016 | SILVER
When you cant give everybody endless amount of holidays, at least you can give them the means to mock and troll the social media cliches everybody posts from their vacation.
Effie | 2016 | BRONZE
Internetics Awards | 2016 | GOLD
The closest thing to being a superhero was launching an app that turned every user into one.
Radar for good gave everybody their own Bat Signal, in the form of proximity-based-causes blinking on their smartphone screen, that they could help.
*We also gave away superhero badges*
2 x Cannes Lions Shortlist 2014
FIBRA Awards | GOLD