Coca-Cola and Coca-Cola Zero have the same taste. People swear they can tell the difference but when put to a blind test they fail. So we decided to do the first Nation Wide Blind Taste in the form of a new product:
The Coke Guess Bottle
The only Coca-Cola Bottle that could have either one of the two drinks inside. People could guess what it is but only know for sure after the guess was placed on our website.
500k bottles were rolled nationwide
The campaign is still on going