Things to know about Sandra that Google won't tell you

I was a copywriter soul in an Architect suit.

After finishing Bucharest Architecture University + one year of Art University Master's degree, I realized that my constant interest and obsession for advertising would better turn into a job sooner rather than later. Best.Decision.Ever

Things to know about Sandra that you can also google

ACCOLADES

2021 - AdAge Agency of the year - Publicis Milano

2018 - PITCH 100 SUPERWOMEN

2018 - Future Leaders Programme by Creative Equals

2017 - Part of Top 6 Romanian Creatives to set the tone for 2017

2016 - Copywriter of the year

SPEAKER:

2024 - Cannes Lions - Imagination Day Poland - Love what you hate about your country

2024 - Azerbaijan Young Lions

2021 - IAB South Africa - Decoding Digital

2021 - Bucharest Fashion Film Festival - Underdogs - Low budgets good ads

2021 - Femme Lead Pocsats: The Path To Cannes Lions

2020 - Cannes Lions See It Be It: Are Mentorships Forever?

2020 - RARE GLOBAL: One Year No Shopping

2020 - Slovenian Advertising Festival: There's more to advertising than hustle. But not much more

2019 - Young Cannes Lions Georgia: Love what you hate about your country

2017 - Latvian Art Directors Club - AWARDS: What's the deal with Gender Equality

2017 - ADVICE Students Romania: Lady Steps: What's the deal with Gender Equality

2016 - ADC Latvia Seminar: Love what you hate about your Country

2016 - National Congress of Communication Students Romania: Everything is awesome

Ad Jury Duty

2024 - D&AD - Digital & Social

2023 - D&AD - Experiential

2023 - ONE SHOW - Print & OOH

2022 - Golden Drum - One Channel Jury

2022 - Young Cannes Lions - Digital Craft

2022 - D&AD - Experiential Jury

2022 - ANDYs GLOBAL

2022 - ANDYs - Europe

2022 - ADC GLOBAL - Advertising Jury

2021 - EUROBEST - Young Creative Awards

2021 - CANNES LIONS - Digital Craft

2021 - NEW YORK FESTIVALS - EXECUTIVE JURY

2021 - ONE SHOW - Social Media

2021 - DUBAI LYNX - Promo and Activation

2021 - CLIO - Fashion and Beauty

2020 - YOUNG CANNES LIONS

2019 - CLIO AWARDS - Digital, Mobile & Social Media

2018 - AD Stars Asia - Film

2018 - NY Festival - PR

2017 - Webby Awards - Advertising Media, Social, PR

2017 - Latvian Art Directors Club - ADWARDS

2017 - Kyiv International Advertising Festival - Film & Radio

2016 - NY Festivals - Print

AWARDS

2025

Cannes LIONS - Bronze - Luxury and lifestyle (The everlasting logo - Bottega Veneta)

2024

Cannes LIONS - Bronze - Innovation - Vanishing e-mails

Cannes LIONS - Gold - Direct (150 years of Whateverken - Heineken)

Cannes LIONS - Silver - Direct (150 years of Whateverken - Heineken)

Cannes LIONS - Bronze - Creative Strategy (150 years of Whateverken - Heineken)

Cannes LIONS - Silver - Luxury and lifestyle (Bottega for Bottegas - Bottega Veneta)

Clio - Gold - PR (The Mammoth Meatball - Vow)

Clio - Silver - Innovation (The Mammoth Meatball - Vow)

LIA - Gold - Creative strategy (150 years of Whateverken - Heineken)

LIA - Silver - Ambient and activation (150 years of Whateverken - Heineken)

LIA - Bronze - Ambient and activation (150 years of Whateverken - Heineken)

LIA - Bronze x 3 - Integration (150 years of Whateverken - Heineken)

Golden Drum - Grand Prix Omnichannel (150 years of Whateverken - Heineken)

2023

Cannes LIONS - Bronze - PR (The Mammoth Meatball)

LIA - GRAND LIA - Non-traditional (The Mammoth Meatball)

LIA - Gold - Non-traditional (The Mammoth Meatball)

LIA - Silver - Transformative business impact (The Mammoth Meatball)

LIA - Bronze - Creativity in PR (The Mammoth Meatball)

2022

Golden Drum - Best of Genius Loci - (Bottega for Bottegas - Bottega Veneta) -LePUb

Golden Drum Gold - Omni Channel (Bottega for Bottegas - Bottega Veneta) - LePUb

Golden Drum bronze - Single channel (Cheers to all fans - Heineken) -LePub

CANNES LIONS silver - Brand Experience (Bottega for Bottegas - Bottega Veneta) - LePUb

CLIO Gold - Fashion and beauty (Bottega for Bottegas - Bottega Veneta) - LePUb

EUROBEST SILVER - Film (Cheers to all fans - Heinekne) - LePub

2021

ADCI bronze - Film

CANNES LIONS silver - Entertainment lions for sport (Don’t drink and start a league - Heineken)

CANNES LIONS silver - OOH

CANNES LIONS bronze - OOH

D&AD merit - Branding Activations

One Show merit - OOH

Eurobest Bronze - Social and Influencer (Don’t drink and start a league - Heineken)

ADCI Gold - Experiential Branded Spaces - Design

ADCI Silver - Retail & Environmental - Design

Clio Fashion and Beauty - Silver

2020

D&AD WOOD Pencil - Direct

D&AD WOOD Pencil - Digital

ONE SHOW Gold - Film

ONE SHOW Bronze - Interactive and online

ONE SHOW Merit - Interactive and online

ONE SHOW Merit - Direct Marketing

EUROBEST SILVER - Design (Invisible store - Bottega Veneta)

EUROBEST BRONZE - Outdoor (Invisible store - Bottega Veneta)

2019

CANNES LIONS Gold - Social and Influencer - Social Film Series (Be a follower - Diesel)

CANNES LIONS Silver - Social and Influencer - Retail (Be a follower - Diesel)

CANNES LIONS Silver - Social and Influencer - Social business & Commerce (Be a follower - Diesel)

CANNES LION Silver - Brand Experience & Activation - Loyalty programs (Be a follower - Diesel)

CLIO Awards Gold - Direct - Social Media

CLIO Awards Gold - Print - Product/Service

CLIO Awards Silver - Fashion & Beauty - Product

D&AD WOOD - Press & Outdoor

New York Festivals Silver - Film

2018

CANNES LIONS Finalist - Media

Webby Honoree - Film & Video (Branded)

2017

Golden Drum Silver - Direct

FIBRA Awards Silver - DIGITAL - Web

FIBRA Awards Silver - Creative Use of Media

FIBRA Awards Bronze - Shopper Experience

FIBRA Awards Bronze - Use Of New Media for Direct Marketing

2016

CANNES LIONS Silver - Creative Data

CANNES LIONS Bronze - Media

CANNES LIONS Bronze - PR

CANNES LIONS Bronze - Promo and Activation

Eurobest Silver - Creative Data

Golden Drum Gold - Direct

Golden Drum Gold - Media

Golden Drum Gold - Design

Golde Drum Silver - Activation

Golden Drum Silver - OOH

Adweek Awards - Media Plan Of The Year

IAB Mixx Awards Bronze

COPYWRITER OF THE YEAR @ FIBRA AWARDS

FIBRA Awards Gold - Branded Apps

FIBRA Awards Gold - Social Media

FIBRA Awards Gold - Special Projects

FIBRA Awards Bronze - Media Relations

FIBRA Awards Silver - Brand Activation

FIBRA Awards Gold - Product Design

FIBRA Awards GRAND PRIX - Product Design

FAB Awards Gold

FAB Awards Grand Prix

Internetics Gold - Mobile Campaigns

Internetics Gold - Social Media Special Mechanics

Internetics Gold - Social Media Mechanics

Internetics Silver - Interactive Campaigns

2015

CANNES LIONS Finalist x 3

Eurobest Gold - PR

Eurobest Silver - Media

Creativity Awards Gold

Golden Drum Silver - Promo

Golden Drum Silver - PR

Golden Drum Silver - Media

2014

CANNES LIONS Finalist x 2

Internetics Gold - Mobile apps

Internetics Gold - Interactive campaigns

EXPERIENCE

August 2022 - Present

Chief Creative Officer VML Amsterdam

April 2020 - May 2022

Global Creative Director LePub Milan

November 2018 - April 2020

Digital Creative Director LePub Milan

July 2017 - November 2018

Senior Copywriter Publicis UK

April 2015 - May 2017

Head of Copy MRM//McCann Bucharest

August 2013 - April 2015

Copywriter MRM//McCann Bucharest

2013

Copywriter Saatchi&Saatchi Bucharest

September 2011 - 2013

Jr Copywriter Mercury 360 Bucharest

Info

Pitesti born, Bucharest made Copywriter

Snowboarder

Pancake enthusiast

Cannot wink

📸: @discobold

✉️: i.am.sandra.bold@gmail.com