After months of lockdown, bars are reopening around the world. And we want to keep them like that. But the new normal is still a bit new: elbow bumps replaced hugs and handshakes, air cheers replaced the actual cheers and sharing is not caring.
The integrated campaign includes a 15, 30, and 60 seconds film, social assets to amplify the campaign and digital activations that help people to #SocialiseResponsibly, delivered in key moments when they might forget to do so.
The campaign is launched in different countries all over the world via TV, online and social media, combined with other local activations and initiatives to ease the return to bars.c