VIDEO PASS: INVISIBLE
In a world where brand visibility is reduced to loudness, this simple, almost invisible installation managed to grab all the attention by not saying anything.
Bottega Veneta's brand identity is built on subtlety and the confidence of understatement.
That's why, when launching the first pop-up experience, it needed to grab attention without being loud.
And it did.
Awards:
CANNES LIONS OOH |2020| SILVER
CANNES LIONS OOH |2020| BRONZE
EUROBEST DESIGN |2020| SILVER
EUROBEST OOH |2020| BRONZE
ADCI |2020| Experiential Branded Spaces // DESIGN // GOLD
ADCI |2020| Retail & Environmental // DESIGN // SILVER