Everybody turned a blind eye to gender inequality in Romania. But according to The World Economic Forum, Romania was ranked no. 114 out of 145 countries in the matters of gender equality.
So we took bitter gender inequality facts and turned their most common and dull form of representation, the piecharts, into actual pies, thus making the first line of social deserts in the world. Exhibited in windows of PAUL bakeries across the country, the gender inequality stats became the talk of all Romania.
Cannes Lions | 2016| SILVER
Cannes Lions | 2016 | 3 x BRONZE
Eurobest | 2016 | Silver
IAB MIXX Awards | 2016 | BRONZE
Golden Drum | 2016 | 3 x GOLD
Golden Drum | 2016 | 2 x SILVER
Adweek Awards - Media Plan Of The Year