2023 marked an important milestone in Heineken’s history: the brand's 150th anniversary. The perfect time to remind people of our history, celebrate our legacy and talk about the quality of our products. But Heineken is not in the beer business: it's in the business of good times. So when we discovered that people all over the world mistreated our brand by misspelling it, misusing it and mispronouncing it... we decided to celebrate our anniversary by giving people exactly what they wanted: 150 years of good times. One way or another.


Cannes LIONS - Gold - Direct

Cannes LIONS - Silver - Direct

Cannes LIONS - Bronze - Creative Strategy

Golden Drum - Grand Prix Omnichannel

LIA - Gold - Creative strategy

LIA - Silver - Ambient and activation

LIA - Bronze - Ambient and activation

LIA - Bronze x 3 - Integration