The world is burning and we’re still eating meat. Everybody agrees that meat is bad yet still, nobody wants to give it up.
Luckily, there is an alternative.
Cultured meat.
Lab-grown, with a fraction of the environmental impact, this meat has the same taste and firmness as a meat-meat.
But how do you let people know lab-grown meat exists?
You bring back the Mammoth.
Hardcore fan. Chanting. Screaming. Crying. Dancing on cars. Did the image of a woman pop into your head?
It should since almost half of the football fans across the world are women.
Everybody associates the word Bottega with Bottega Veneta. But there are so many bottegas in Italy and they are named as such because they need to check the same boxes: excellence in creativity, impecable craftsmanship and outstanding products that represent Italy.
That's why, for Holiday 2021, we managed to give Bottega Veneta's visibility to other amazing bottegas that do Italy proud.
Awards:
CANNES LIONS Entertainment for sport |2021| SILVER
VIDEO PASS: INVISIBLE
In a world where brand visibility is reduced to loudness, this simple, almost invisible installation managed to grab all the attention by not saying anything.
Bottega Veneta's brand identity is built on subtlety and the confidence of understatement.
That's why, when launching the first pop-up experience, it needed to grab attention without being loud.
And it did.
Awards:
CANNES LIONS OOH |2020| SILVER
CANNES LIONS OOH |2020| BRONZE
EUROBEST DESIGN |2020| SILVER
EUROBEST OOH |2020| BRONZE
ADCI |2020| Experiential Branded Spaces // DESIGN // GOLD
ADCI |2020| Retail & Environmental // DESIGN // SILVER
Inspired by real-life situations of anyone who ever attended a home party, the film comes to remind everyone that If you have drinks together, keep them apart.
With their millions of followers and their social media status, influencers dictate the norm of the fashion world. And everybody wants to be them. That's why, to promote their new Diesel denim collection and show that the mark of true success lies in a carefree life, DIESEL said exactly the opposite: BE A FOLLOWER
Awards:
D&AD Print and Publishing |2019| WOOD PENCIL
CANNES LIONS |2019| Social and Influencer: GOLD
CANNES LIONS |2019| Social and Influencer: SILVER
CANNES LIONS |2019| Social and Influencer: SILVER
CANNES LIONS |2019| Brand Experience: SILVER
D&AD Digital |2020| WOOD PENCIL
D&AD Direct |2020| WOOD PENCIL
New Yor Festivals Film |2019| SILVER
GOLDEN DRUM |2019| GOLD
GOLDEN DRUM |2019| 5 x SILVER
Lia |2019| BRONZE
Lia |2019| SILVER
Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working.
When it comes to smart-working, you can make it smart-drinking with Heineken 0.0 alcohol.
Frowning upon people who cheer without an alcoholic beverage is not something new. Cheers to dropping that stigma
After an ever-changing year, the holidays are a good reminder of what always stays the same: family and the small annual annoyances. This campaign celebrates how the small annoyances are the only thing we can rely on being a recurrent X-mas tradition.
After months of lockdown, bars are reopening around the world. And we want to keep them like that. But the new normal is still a bit new: elbow bumps replaced hugs and handshakes, air cheers replaced the actual cheers and sharing is not caring.
The integrated campaign includes a 15, 30, and 60 seconds film, social assets to amplify the campaign and digital activations that help people to #SocialiseResponsibly, delivered in key moments when they might forget to do so.
The campaign is launched in different countries all over the world via TV, online and social media, combined with other local activations and initiatives to ease the return to bars.c
Everybody turned a blind eye to gender inequality in Romania. But according to The World Economic Forum, Romania was ranked no. 114 out of 145 countries in the matters of gender equality.
So we took bitter gender inequality facts and turned their most common and dull form of representation, the piecharts, into actual pies, thus making the first line of social deserts in the world. Exhibited in windows of PAUL bakeries across the country, the gender inequality stats became the talk of all Romania.
Awards:
Cannes Lions | 2016| SILVER
Cannes Lions | 2016 | 3 x BRONZE
Eurobest | 2016 | Silver
IAB MIXX Awards | 2016 | BRONZE
Golden Drum | 2016 | 3 x GOLD
Golden Drum | 2016 | 2 x SILVER
Adweek Awards - Media Plan Of The Year
Coca-Cola and Coca-Cola Zero have the same taste. People swear they can tell the difference but when put to a blind test they fail. So we decided to do the first Nation Wide Blind Taste in the form of a new product:
The Coke Guess Bottle
The only Coca-Cola Bottle that could have either one of the two drinks inside. People could guess what it is but only know for sure after the guess was placed on our website.
500k bottles were rolled nationwide
The campaign is still on going
We promoted KFC's value menu by showing the world that having fun is more important than having money while trolling the most obnoxious social media users out there - the rich kids of Instagram,
Awards:
3 x Cannes Lions Shortlist | 2015
Eurobest | 2015 | GOLD
One Show | 2016 | BRONZE
FAB Awards | 2016 | GOLD + GRAND PRIX
Golden Drum | 2015 | SILVER x 2
Creativity Awards | 2015 | GOLD
If promoting value in a value-invaded market wasn’t hard enough, KFC Romania has teens as its main target, the most social savvy, not interested in offers, very hard to impress group ever.
So, how can we promote the Smart Menu to teens, in a market flooded with hundreds of other restaurants that all communicate value for money?
http://www.kfc.ro/likeExchange
*It includes TVC and online tips on how to get more likes on old posts*
Teens are KFC's main target in Romania. While social Media usage among them is going through the roof, the most important exam of their life started getting more and more disastrous results. That's why KFC changed its entire WI-FI infrastructure and put a lock on all the networks, offering free internet only in return of correct answers to our exam questions.
*foreign tourists in need of wi-fi were pissed*
Awards:
Internetics Awards | 2016 | GOLD
Internetics Awards | 2016 | Silver
FIBRA Awards Digital - Web | 2017 | Silver
FIBRA Awards Creative Use of Media | 2017 | Silver
FIBRA Awards Creative Use of Media | 2017 | Bronze
FIBRA Awards Use Of New Media for Direct Marketing | 2017 | Silver
When you cant give everybody endless amount of holidays, at least you can give them the means to mock and troll the social media cliches everybody posts from their vacation.
Awards:
Effie | 2016 | BRONZE
Internetics Awards | 2016 | GOLD
The closest thing to being a superhero was launching an app that turned every user into one.
Radar for good gave everybody their own Bat Signal, in the form of proximity-based-causes blinking on their smartphone screen, that they could help.
*We also gave away superhero badges*
Awards:
2 x Cannes Lions Shortlist 2014
FIBRA Awards | GOLD